Marketing Consultant

Job Summary

The City of Mississauga is seeking a Marketing Consultant to join the City Events & Experiences marketing team within the Strategic Communications and Initiatives Division. This role will primarily provide strategic marketing and communications support to Museums of Mississauga, Environment, Park Operations and Culture Planning, while also supporting other City business areas and priorities as needed. Working collaboratively with internal partners and colleagues, you will plan, develop and deliver integrated marketing and communications initiatives that promote City programs, services and experiences, enhance civic participation, and strengthen community connection throughout Mississauga. This position reports to the Supervisor, Marketing, City Events & Experiences.

About You

You are a marketing professional who is passionate about creating integrated, evidence-based strategies that elevate municipal services, programs, and community-building initiatives. You understand how to translate public sector priorities into compelling marketing campaigns that engage residents, build awareness, and support Citywide goals.

You thrive in a fast-paced, high-performance environment and bring creativity, composure, and strong communication skills to every project. You are comfortable interpreting evolving priorities, managing multiple stakeholders, and providing strategic recommendations that reflect community needs and municipal values.

Duties and Responsibilities

• Provide fulsome marketing expertise (Brand, Traditional, Digital, Social) to internal City stakeholders to achieve City business goals and objectives, including but not limited to building audience trust, generating awareness, fostering education, and driving engagement and or conversions.
• Participate in cross-departmental, multi-disciplinary work teams to plan, execute, track, optimize, report-out, and determine insights on public facing and internal marketing projects, programs, and campaigns to ensure identified goals, objectives, and KPIs are achieved.
• Establish and maintain excellent relationships with assigned portfolio(s) stakeholders.
• Be accountable for all marketing aspects of assigned portfolio(s) including development, execution, monitoring, reporting and success of annual marketing workplans.
• Use primary and secondary research, historical data, current trends and practices to gather insights and inform campaign recommendations.
• Work with an in-house creative team to help conceptualize, write and produce marketing content.
• Plan, deploy, monitor, optimize and report on advertising campaigns across multiple media channels and platforms to achieve targeted campaign KPIs.
• When assigned, participate in cross-departmental working teams for organization wide projects and initiatives outside of your assigned portfolio(s).

Skills and Qualifications

• Post-secondary degree in Marketing and / or Communications, with a minimum of 4 years of experience in marketing and communications, or an equivalent combination of education and experience.
• Government experience considered an asset.
• Experience developing and executing complex, multi-phased and multi-channel campaigns with proven success meeting campaign KPIs, goals and objectives.
• Strong understanding of all aspects of marketing and communications including but not limited to: traditional, digital and social marketing, metrics tracking, optimization, reporting and analytics.
• Familiarity with programmatic ad buying platforms, broadcast, print, SEM, Social Media Management tools, social engagement and web analytics.
• Proven critical thinking, analytical skills and problem-solving skills.
• Excellent client management and relationship building skills, strong written and verbal communications, and persuasive presentation skills.
• Strong project management, prioritization, and organizational skills.
• Ability to adapt to change and embrace new techniques and technology.
• Fluent with current trends in marketing and communications.