Marketing Consultant, Digital

Job Summary

The City of Mississauga has an opportunity for a Marketing Consultant, Digital Services to join our Strategic Communications & Initiatives Division, reporting to the Supervisor, Digital Services.

Join a collaborative and fun team committed to delivering engaging, timely and trustworthy digital information about City programs, services, and public safety. This role uniquely blends digital marketing, social media strategy and communications with a focus on both paid advertising and organic storytelling, within a municipal government environment.

About You:

As a Marketing Consultant, Digital Services, you are a motivated team-player who has a passion for digital marketing, engaging storytelling and a demonstrated history of collaboration. You are meticulous and organized, with diverse skills that can be applied to a variety of digital platforms and channels.

Duties and Responsibilities

Under the direction of the Supervisor, Digital Marketing Services, the successful candidate will be responsible for:

• Creating and delivering digital marketing strategies and storytelling that builds trust, engages community participation, and increases awareness of City programs, services, and information;
• Leading the digital strategy and execution of paid ad buying across City of Mississauga channels;
• Managing and optimizing ad operations across Meta, Google, LinkedIn, and Reddit based in data-driven audience insights and detailed performance analysis;
• Supporting the creation of creative and engaging plain-language content that helps residents understand City programs, public safety information, seasonal service updates, engagement initiatives, and more;
• Ensuring all content (paid and organic) aligns with City priorities, brand, governance, and accessibility standards;
• Defining measurable KPIs and establishing trackable performance indicators and integrating their measurement into multi-channel campaigns (paid and organic) to deliver key insights;
• Reporting for campaigns, audience building, targeting, and understanding of behavior in target markets;
• Curating and maintaining multi-platform content calendars, integrating both marketing objectives and communication needs;
• Collaborating with multi-disciplinary teams including digital marketers, communications advisors, creative designers, internal departments, and vendors (as needed) to develop compelling visuals, videos, copy and digital assets;
• Building and managing paid campaigns, including audience segmentation, targeting, budget allocation, creative testing, optimization, and reporting;
• Using platform analytics and behaviour insights to refine strategies and improve efficiency and outcomes across campaigns;
• Working closely with issues management and media team to support incident response, public safety messaging, and crisis communications on digital channels when required;
• Using AI tools to improve workflow, ideation, content creation, monitoring, and campaign optimization;
• Reporting on campaign performance (paid and organic), audience growth, costs, platform behaviours, and recommendations for continuous improvement;
• Leveraging tools such as Google Analytics to monitor digital behaviour, performance indicators, and insights.

Skills and Qualifications

• Post-secondary education in Digital Communications, Digital Marketing, Digital Media or related field;
• A minimum of 7 years of industry related experience or equivalent combination of appropriate education and experience;
• Experience working with or creating content related to municipal themes, public service messaging, and civic engagement, ideally aligned to broader strategic plans;  
• Proficiency with Google Analytics, Adobe Creative Suite, and social media publishing/management tools;
• Strong understanding of social media platforms, their audiences, behaviours, and best-use scenarios (Facebook, Instagram, X, YouTube, LinkedIn, TikTok, etc.);
• Demonstrated experience with Google Ads, Meta Ads Manager, Reddit Ads, LinkedIn Campaign Manager, and other relevant ad operations platforms;
• Experience integrating AI tools into digital workflows for efficiency and content enhancement;
• A portfolio demonstrating strong storytelling, content design, and plain‑language writing for social media and digital communications;
• Ability to translate complex municipal information into clear, engaging, accessible content;
• Ability to work and adapt in a fast-paced environment with a demonstrated ability to accomplish multiple tasks and meet deadlines;
• Strong collaboration and interpersonal skills; comfortable working across multiple stakeholders and disciplines;
• Excellent judgment, political acumen, particularly in issues management, comment moderation, and public-facing information accuracy;
• Experience with operating SLR camera and digital video camera;
• Experience with various AI and integration into workflow.

Please Note: This position is currently under review as part of our Job Evaluation process.