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Digital Coordinator - Tourism

Req ID: 25043
Vacancy Type: Temporary 
Number of Positions: 1  
Closing Date: 05/03/2024

Job Summary

The City of Mississauga has an opportunity for a Digital Coordinator to join our Tourism Team.  Reporting to the Tourism Marketing Supervisor, the successful applicant will work collaboratively with the marketing team to collect, create, edit, and publish visitor-focused content to use across Visit Mississauga’s digital channels.

 

About You:
As a Digital Coordinator, you are a motivated team player who has a passion for social media and creating content. You are detail-oriented and organized, with diverse skills that can be applied to a variety of digital platforms and marketing channels. 

 

Duties and Responsibilities

As a member of the tourism marketing team, the successful candidate will support the development of visitor-focused content, community management and ambassador relations for all our social media channels. You will plan, organize, schedule and publish standards-compliant content for social media & digital properties under the Tourism banner. 

 

You’ll need to:
•    Implement and manage our social media strategy, across all social and web-based channels
•    Work with the Tourism Digital Marketing Consultants to develop campaign plans and execute 
•    Community manage and oversee social media content including ambassador relationship management 
•    Produce video & still shoots from ideation through to completion
•    Build and manage a content calendar aligned with quarterly focus areas, social trends or seasonal campaigns
•    Actively monitor and listen across social channels to respond to opportunities and issues in a timely manner
•    Manage and deploy the Tourism e-newsletter(s) and email marketing communications

•    Monitor website performance and update website content regularly
•   Manage and publish relevant blog posts

 

Paid Media & Data Experience:

•    Have an understanding of digital media spend through paid strategy 
•    Support the Digital Marketing Consultants with monitoring and optimization of media channels 
•    Work with the marketing consultants to pull performance metrics for on-going tactics and campaign performance

 

Skills and Qualifications

  • University degree or diploma in digital communications related education plus four years of related experience is required
  • Strong understanding of digital channel landscape to include knowledge of campaigns across paid search, social, display, video, attribution methodology
  • Understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Portfolio of work that demonstrates your passion and ability to design and write great content for the web in plain English
  • Ability to work and adapt in a fast-paced environment with a demonstrated ability to accomplish multiple tasks and meet deadlines
  • Experience with operating SLR camera and digital video camera
  • Experience with Klear, Emplifi / Sprout, Asana, Google Analytics, WordPress and other social software systems is required
  • Experience with Upaknee / MailChimp, SurveyMonkey, Adobe Creative Suite other creative communication systems is an asset
  • Experience in the tourism or hospitality industry is preferred
  • Available to work on evenings / weekends as required for content creation and collection

Hourly Rate/Salary: $ 36.85 - $ 49.13 
Hours of Work: 35 hours 
Work Location: Civic Centre , Hybrid
Department/Division/Section: CMS/Community Services Dept , CMS/Tourism Division , Marketing 
Non-Union/Union: Non Union 


 

A Criminal Record and Judicial Matters Check (Level 2) or Vulnerable Sector Check (Level 3) will be required of the successful candidate, at their own expense, to verify the absence of a criminal record for which a pardon has not been granted.

We thank all who apply, however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online. 

All personal information is collected under the authority of the Municipal Act. 

Equity, Diversity and Inclusion
The City of Mississauga is committed to creating a respectful and supportive workplace that fosters a culture of equity, diversity and inclusion which broadly reflects the communities and residents we serve. Throughout the employee life cycle, the City is working to include an EDI lens to attract, retain and support the growth of diverse talent. 

Learn more about the City’s commitment to Equity, Diversity and Inclusion.

Accommodations
The City of Mississauga is an Equal Opportunity Employer and is committed to removing barriers in our selection process for people with visible and invisible disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. 

If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.   

   

 

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